Accounting Firms for Sale in South Africa, Bought and Sold Direct
The confidential marketplace that connects accounting-practice owners with verified buyers — no broker in the middle. List privately, engage on your terms, and pay just a 1% success fee.
No broker, no gatekeeping. Buyers and sellers connect directly and privately — you stay in control the whole way. Here’s exactly how it works for each side.
Traditionally you’d hand your practice to a broker who controlled the buyers and took a large commission. AFS replaces that with a direct process you run yourself.
1
Create your free seller profile
Private, never shared without your say-so.
2
List your practice privately
Publish only practice type, region and a recurring-fee band; identity, exact location and financials stay masked.
3
See who's interested
When a verified buyer expresses interest, you're notified and can view their full profile first.
4
Decide who to engage
Engage (details shared, private chat opens) or decline (buyer politely notified; you stay anonymous).
5
Conclude the sale directly
Close on your terms; pay a 1% success fee only when the deal completes (2% if we did the matching).
Every listing is verified and free to browse — look as much as you like, register only when you want to enquire. Sensitive details stay masked until a seller engages with you.
NDA-ProtectedVerified ListingAFS Spotlight
Bookkeeping practice for sale
Cloud bookkeeping and payroll business serving small businesses across the KZN midlands, built on recurring monthly retainers and automated client onboarding. Clients typically employ between one and fifteen people, concentration is low, and delivery runs on Xero, Sage and SimplePay with a virtual team already in place. Suits a first acquisition or a practice wanting a low-risk recurring book.
Boutique accounting and advisory practice in the Western Cape winelands, serving owner-managed businesses in agriculture, hospitality and professional services. Roughly three quarters of fee income is recurring compliance and monthly accounting work, delivered by a small, stable team with documented systems. The owner is planning a phased exit over 12 to 24 months and will assist with client handover.
Established audit and assurance practice in the northern Johannesburg corridor, serving owner-managed companies, trusts and two listed-group subsidiaries. Assurance engagements are contracted annually with strong re-appointment rates, and the team includes two registered auditors who would stay on through a transition. The practice runs paperless on CaseWare and Xero, making it a clean bolt-on for a firm that needs audit capability in Gauteng.
Well-regarded tax and accounting practice in the Eastern Cape. Stable client relationships spanning two decades, with the owner supporting a phased exit.
Boutique Cape Town accounting practice with a quality client book in professional services. Ideal bolt-on for a growing firm seeking Western Cape presence.
Established accounting practice with a loyal small-business client base and strong recurring compliance work. Owner approaching retirement; open to a structured handover.
Traditional brokers gatekeep buyers and charge heavy commissions. We do the opposite. AFS opens the market to every verified buyer while keeping your details confidential, so you stay in control and keep more of what your practice is worth.
Traditional broker
High commission, often 8–15% of the deal
Gatekept buyer list — you only meet who they choose
Your details exposed to strangers before any consent
AFS direct
1% success fee — 2% with Done-For-You matching
Every verified buyer can see your public listing
Confidential until you engage a specific buyer
BuyerBroker8–15% commissionSeller
The direct line is the deal: buyer and seller, connected — with the broker struck out.
Beyond the listing
Additional Services for Buying and Selling Accounting Firms
Your Privacy, Protected — POPIA-Compliant Confidentiality
Every listing is published in two tiers: broad public detail anyone can browse, and sensitive detail — owner identity, exact location, financials and client book — that stays masked until you consent.
POPIA-aligned consent at registration and before any disclosure.
Buyers acknowledge confidentiality before viewing listing detail.
You engage or decline each buyer — your identity is never exposed on a decline.
Selling a practice, buying a book of fees, or unsure how the 1% success fee works? Send us a note and we will walk you through it, plainly and in confidence.
A reply within one business day, from a person who works with practice sales daily.
Your enquiry stays confidential — we never share it with another member without your say-so.
No obligation and no pressure: ask first, decide later.
